In an effort to ensure its customers had the best smartwatch buying experience possible, Apple recently offered free personalization services to every customer who bought an Apple Watch Hermès.
The new Apple Watch Hermès collection was rolled out last fall to give smartwatch-wearers a luxurious new option. The collection included finely handcrafted leather bands, as well as exclusive watch face designs. To help customers ensure their luxury smartwatch matched their personal needs, Apple offered free personalization services to those who purchased an Apple Watch Hermès either in-store or online. This service included selecting the watch face and band, as well as help setting up and personalizing the devices with the right calendars, notifications, apps and more.
For brands looking for a way to elevate their luxury products, offering free personalization services either in-store or online is a great option.