Timepiece-Matching Smartphones

The Caviar 'Pair of Kings' Collection Elevates the iPhone 13 Pro

The Caviar 'Pair of Kings' collection is a luxurious new offering from the Russia-based customization brand that will provide users with access to a smartphone that perfectly matches their high-end timepiece.

The collection includes five Apple iPhone 13 Pro smartphones that have each been customized to suit the aesthetic of a different style of Rolex watch. This includes the Rolex models gold Sky-Dweller with black dial, Datejust 31 with olive green dial, meteorite Cosmograph Daytona, "nautical” Yacht-Master II and the Cellini Date in rose gold.

The inspiration behind the new Caviar 'Pair of Kings' collection was explained further by Founder Sergey Kitov who said, "Rolex is my favorite watch. And Caviar is my favorite creation. So I wanted to combine the best of these brands in one luxury device. That is why I called the collection “Pair of Kings”. Because Rolex is the King of watches and Caviar is the King of custom smartphones and accessories."

Luxury Smartphone Customization
The Caviar 'Pair of Kings' collection highlights a trend of luxury smartphone customization to cater to the high-end market.
Accessory Pairing
The timepiece-matching smartphones trend indicates an opportunity for businesses to create complementary accessories to cater to the luxury market.
Personalized Technology
The Caviar 'Pair of Kings' collection showcases a trend towards personalization of technology products for customers who value style and exclusivity.

Industries Being Reshaped

Luxury Goods
The luxury goods industry can leverage the trend of luxury smartphone customization to create private label or co-branded products with smartphone brands.
Fashion
The fashion industry can embrace the timepiece-matching smartphones trend by creating exclusive accessory collections that match popular watch styles and cater to discerning customers.
Technology
Technology companies can further the trend towards personalized technology by offering customization options for their devices aimed at premium customers who value exclusivity and style.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 59%
Freshness 11%