Son of a Tailor Uses an 'Ideal Size Algorithm' to Determine Sizing

 - Oct 10, 2017
References: sonofatailor & psfk
There are countless places where consumers may purchase an off-the-shelf, basic t-shirt, but 'Son of a Tailor' promises a better fit with its shirts for men.

With Son of a Tailor, customers are able to design their ideal shirt by selecting their preferred color, neckline, sleeves and more. One of the ways in which Son of a Tailor sets itself apart is with what it calls an 'Ideal Size Algorithm,' which is calculated after answering just four questions or taking a series of measurements. As such, the algorithm ensures that each shirt is a one-of-a-kind. At this stage, Son of a Tailor laser cuts the shirt patterns and assembles the design by hand.

To connect customers to the individual who assembled the finished garment, the shirt's hang tag is signed by the sewing professional.