MySize is Improving the Experience of Shopping for Pet Clothing
Laura McQuarrie — March 10, 2023 — Business
Shopping for pet clothing can be just as much of a challenge as shopping for human clothing but MySize hopes to improve the experience for retailers and shoppers alike with an upcoming apparel sizing solution for cats and dogs. This first-of-its-kind sizing solution powered by artificial intelligence will help to make sure that doting pet parents can outfit their pets in apparel that fits well, whether it's for medical, fashion purposes or warmth during the colder months of the year.
The wrong size of clothing is the main reason why online shoppers make returns and this can be frustrating for both the shopper and the retailer. Beyond providing sizing charts, retailers are implementing technology and visual tools that help customers make purchases with confidence.
The wrong size of clothing is the main reason why online shoppers make returns and this can be frustrating for both the shopper and the retailer. Beyond providing sizing charts, retailers are implementing technology and visual tools that help customers make purchases with confidence.
Trend Themes
1. AI Pet Sizing - Artificial intelligence-powered sizing solutions for pet apparel are a growing trend to improve the online shopping experience for pet owners
2. Visual Tools for Online Shopping - Retailers are innovating with visual and technological tools to help customers make confident purchases in online pet clothing stores
3. Personalization in Pet Clothing - Personalized pet clothing with a perfect fit is becoming more popular as pet owners continue to treat their pets as members of the family
Industry Implications
1. E-commerce - Online pet clothing retailers should consider implementing AI pet sizing solutions, as well as visual tools to reduce returns and improve sales conversion rates
2. Pet Retail - Physical pet retailers can consider offering AI pet sizing solutions in-store to improve the shopping experience for their customers and increase customer satisfaction
3. Apparel Manufacturing - Apparel manufacturers who specialize in pet clothing can leverage artificial intelligence technology to offer personalized and well-fitting pet apparel, giving them a competitive advantage
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