For the purposes of sharing how consumers can recreate a premium barista experience at home with the all-new Nespresso Creatista machine, Nespresso is launching the Creatista Studio.
At the Creatista Studio, people across Europe will have the chance to join latte art workshops, sip complimentary Nespresso coffee and serve themselves from the new Creatista coffee machine—the first of its kind from Nespresso that lets people make their own latte art with steam wand technology. One-on-one masterclasses will be conducted throughout the day, giving people the guidance they need to create expert latte designs.
With the many high-tech coffee-making machines on the market, consumers have come to know that they can make their own quality coffee beverages at home. The introduction of the Creatista however takes the at-home cafe experience to new heights with a focus on customization and creativity.
The Nespresso Creatista Studio Mimics an At-Home Barista Experience
Laura McQuarrie — February 13, 2017 — Marketing