Varied Matchstick Sets

This Match Box Features Different Sizes for Different Functions

The creative agency Leo Burnett Canada designed a match box with a unique set of matches inside it, designing them in such a way that they can be used for different functions.

Most people are familiar with the frustrations of lighting a candle that is nearing its last breath, with fingers or hands often getting in the way of being able to do so. The Leo Burnett match box aims to resolve that issue. The product comes in a long, rectangular slide-out box that opens up to reveal four different match lengths. These matches can be used to light candles that are new, as well as those that are almost finished.

This creative and functional product alleviates a small but persistent issue in the home.

Multi-purpose Matchsticks
Creating matchsticks with varying lengths for multiple functions.
Efficient Small-scale Designs
Incorporating practicality and efficiency into everyday household products.
Interactive Packaging
Designing interactive packaging that provides solutions to common household problems.

Who This Affects Most

Home Goods
Creating products that make everyday household tasks easier.
Packaging
Innovating packaging to make it more than just a vessel for the product within.
Marketing
Finding new and creative ways to make everyday products more appealing to consumers.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 68%
Freshness 8%