Moving Ferris Wheel Apartments

Travelers Can Now Spend a Night in a Transformed London Eye Capsule

You can now spend a night overlooking London in a transformed London eye capsule. A pod in the famous ferris wheel has been converted into a tiny rainforest themed bedroom with a killer view. The chic bedroom is covered top to bottom with greenery including live plants, a tropical green printed ceiling, and a hanging birdcage. The decorations remain elaborate to balance the minimal furnishings, which include a bed and a dresser.

To make this sky high sleepover possible, TripAdvisor teamed up with Wayfair to host a competition called 'Eye Spy a Home in the Sky' in which people entered to win a night in the luxurious pod that provides a 360 degree panorama of the gorgeous city and its famous landmarks. By transforming into a luxurious bedroom, the London eye capsule combines a popular tourist attraction with luxury and compact urban living, making for a unique experience for both the city's locals, and visitors.

Elevated Accommodations
Providing an upgraded and exclusive stay experience that stands out from traditional hotels and accommodations.
Green Living Spaces
Integrating nature-inspired elements and sustainable practices to provide a more eco-friendly living experience.
Collaborative Marketing Campaigns
By partnering with companies in different industries, brands can create unique and innovative campaigns that generate buzz and engage audiences.

Industries Being Reshaped

Hospitality
By creating unique and upscale accommodations, hotels can differentiate themselves and cater to a more niche market.
Interior Design
Designers can incorporate eco-conscious and nature-inspired design elements to create more attractive and desirable living spaces for clients.
Tourism
Travel companies can collaborate with other industries to create immersive and unforgettable travel experiences that attract more tourists.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 94%
Freshness 8%

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