Nike recently unveiled a new in-store sneaker creation tool called the 'Nike Makers Experience' that will allow consumers to make custom footwear designs on the spot. While the making of bespoke sneakers seems like it would be a lengthy, time-consuming process, this experience makes a custom pair of Nike footwear available on-site to a consumer in just about 90 minutes.
With the Nike Makers Experience, customers are invited to put on a plain Nike Presto X shoe and then choose custom graphics to enhance the design. Augmented reality, object tracking and projection technology are used to bring the designs to life on a customer's feet.
For the introduction of this new interactive in-store experience at the Nike By You Studio, Nike is limiting it to select friends and family members of Nike+ members on an invite-only basis.