Cover FX is now adding to its popular Custom Enhancer Drops line with three new arresting shades in Blossom, Halo and Rose Gold.
Although these colors seem to be quite bold when swatched directly onto the skin, they are not meant to be applied straight out of the bottle. These cosmetics are designed to be blended with other makeup products to add a touch of luminous sheen and shimmer.
Rather than attempting to introduce exhaustive cosmetic collections with shades that are perfect for every person, beauty brands are now introducing products that allow for extreme customization, since consumers ultimately know what works best for their own skin. Other examples of this include Glossier's Super Pack serums and Clarins' Boosters, both of which address specific skin ailments such as dryness or breakouts.