Cover FX is now adding to its popular Custom Enhancer Drops line with three new arresting shades in Blossom, Halo and Rose Gold.
Although these colors seem to be quite bold when swatched directly onto the skin, they are not meant to be applied straight out of the bottle. These cosmetics are designed to be blended with other makeup products to add a touch of luminous sheen and shimmer.
Rather than attempting to introduce exhaustive cosmetic collections with shades that are perfect for every person, beauty brands are now introducing products that allow for extreme customization, since consumers ultimately know what works best for their own skin. Other examples of this include Glossier's Super Pack serums and Clarins' Boosters, both of which address specific skin ailments such as dryness or breakouts.
What Makes This Trend Stand Out
- Customizable Cosmetics
- Cosmetic brands are introducing products that allow for extreme customization, creating disruptive innovation opportunities for personalization-focused cosmetic products.
- Makeup Enhancers
- The trend of makeup enhancers like Cover FX's Custom Enhancer Drops creates opportunities for new products that can add a touch of luminous sheen and shimmer when blended with other makeup products.
- Skin-specific Products
- Skin-specific products like Glossier's Super Pack serums and Clarins' Boosters show the trend toward personalized skincare, opening opportunities for brands that create solution-focused cosmetics addressing specific skin types and ailments.
Sectors Adopting This
- Beauty and Cosmetics
- Cosmetic brands are investing in innovation for personalized and skin-specific products that meet the needs of the consumer.
- Retail and E-commerce
- The shift from exhaustive cosmetic collections to customizable products highlights potential disruptions to the retail and e-commerce industry, with an increasing demand for tailored products.
- Health and Wellness
- The trend toward skin-specific and customizable cosmetics demonstrates the importance of individualized health and wellness, creating opportunities for health and wellness brands that offer personalization in their products.
