Elf Cosmetics Spotlights the New Halo Glow Liquid Filter
References: elfcosmetics
Liquid glow boosters are essential for individuals who want to improve their complexion and enhance their makeup look. Elf Cosmetics recently released a formula that promises to do just that. Dubbed the Halo Glow Liquid Filter, the product is also packed with skin-nourishing ingredients, which makes it a true multi-purpose offering.
The liquid glow booster can be used in four different ways—one can wear it alone, over or under makeup, mix it with foundation, or use it as a highlighter. The formula is packed with squalane and hyaluronic acid, both of which moisturize and hydrate the skin, as well as finely milled powders that blur lines and pores. Elf Cosmetics claims that the high-impact Halo Glow Liquid Filter will translate as a "soft-focus social filter effect IRL [In Real Life]."
Image Credit: Elf Cosmetics
The liquid glow booster can be used in four different ways—one can wear it alone, over or under makeup, mix it with foundation, or use it as a highlighter. The formula is packed with squalane and hyaluronic acid, both of which moisturize and hydrate the skin, as well as finely milled powders that blur lines and pores. Elf Cosmetics claims that the high-impact Halo Glow Liquid Filter will translate as a "soft-focus social filter effect IRL [In Real Life]."
Image Credit: Elf Cosmetics
Trend Themes
1. Multi-purpose Liquid Glow Boosters - The concept of liquid glow boosters is a trend that is set to continue, with more brands likely to release multi-purpose products that enhance the skin and makeup look in one.
2. Hybrid Makeup Products - The release of Elf Cosmetic's Halo Glow Liquid Filter reflects a growing trend toward hybrid makeup products that combine skincare benefits and makeup application into one easy-to-use formula.
3. Social Media-driven Beauty Trends - Beauty brands are increasingly creating products that offer a 'social filter effect' in real life, which is reflective of the current social media-driven beauty trends.
Industry Implications
1. Cosmetics - The cosmetics industry has an opportunity to develop more multi-purpose liquid glow boosters with added skincare benefits, and to create hybrid makeup products that can offer 'selfie-ready' looks.
2. Skincare - The skincare industry can capitalize on the trend for hybrid makeup products and develop more products that combine skincare and makeup for a quick and easy 'get ready' routine.
3. Social Media Marketing - Social media marketing agencies have an opportunity to capitalize on the social media-driven beauty trends by developing campaigns and creating content that promote products offering a 'social filter effect'.
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