Rimmel Multi-Tasker Better Than Filters is a new beauty product from the makeup brand formulated with a three-in-one function in mind to work well for boosting the complexion of the wearer.
The product is reported to achieve a real-life filter effect that's inspired by the filters used on social media to give a person a flawless appearance. The product works as a primer and a highlighter, while also giving skin a glowing boost that's supported by biopeptides and vitamin C for a skincare-inspired formula.
Rimmel Multi-Tasker Better Than Filters is suited for being used on its own, mixed into makeup or worn over or under other makeup products. The product comes in eight shades that are all vegan-friendly, cruelty-free and priced at $13.99 each.
What Makes This Trend Stand Out
- Real-life Filter Beauty
- The rise of makeup products that replicate digital filters provides consumers with Instagram-ready appearances in real life.
- Skincare-makeup Hybrid
- Increasing demand for cosmetics that combine skincare ingredients like biopeptides and vitamin C with makeup for holistic beauty solutions.
- Vegan and Cruelty-free Expansion
- Growing consumer interest in ethical beauty products is driving brands to innovate with vegan and cruelty-free offerings in diverse shades.
Sectors Adopting This
- Cosmetics
- The cosmetics industry is exploring multifunctional products that offer both aesthetic enhancements and skin health benefits.
- Social Media Influence
- Social media trends are significantly impacting product development in beauty, inspiring brands to create items that replicate popular online filters.
- Ethical Beauty
- There's an increasing push within the beauty industry to produce eco-conscious and animal-friendly products, meeting a growing consumer demand.
