On-the-Go Light-Reflecting Cosmetics

Vapour Beauty Spotlights Its Glowlight Set

Light-reflecting cosmetic products have been quite popular with consumers over the last little while and as the summer months approach, more individuals seek out formulas that will bring out their inner youthful radiance. Vapour Beauty boasts one set of light-reflecting cosmetics that promise to create a statement both outdoors and during indoor events.

The trusty and innovative Glowlight Set is a selection of two products from the brand—the Gentle Illuminating Primer and the Highlight Stick. The former works to nourish the skin and blur any imperfections, including redness. As such, it is a subtle cosmetic-skincare hybrid. One can wear this formula on its own or under foundation. The Highlight Stick, on the other hand, is offered in the Moonlight Shade. This vegan formula delivers a "dewy light and ethereal glow.

Image Credit: Vapour Beauty

Light-reflecting Cosmetics
Brands can develop formulas that not only enhance appearance but nourish the skin as well, offering a cosmetic-skincare hybrid.
Vegan Makeup
There is a growing demand for makeup products that are cruelty-free and environmentally friendly.
Multi-functional Beauty Products
Creating products that serve more than one purpose helps to meet the needs of busy, on-the-go consumers and adds convenience to their daily routines.

Sectors Adopting This

Cosmetics
Brands can capitalize on the trend of light-reflecting cosmetic products by developing formulas that cater to different skin types and tones.
Skincare
Skincare brands can tap into the hybrid cosmetic-skincare trend by developing products that not only nourish the skin but also enhance its appearance.
Fashion
Fashion companies can capitalize on the trend of light-reflecting products by incorporating them into clothing designs, offering more options for consumers who want to stand out.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 46%
Freshness 12%