For one day only, Tarte Cosmetics offered a promotion that gave fans the chance to build their own custom beauty kit. For a flat rate of $63, one could mix and match their choice of five full-sized cosmetics, plus a bag and a makeup brush of their choosing. Since the combined items in the kit would retail for about $165 together, the special one-day offer provided the chance for consumers to save themselves somewhere in the range of $100 on Tarte Cosmetics.
In the beauty kit, shoppers had the chance to choose between several different types of foundation, lip products, eyeliner, mascara and blush, making it possible for them to build an affordable, personalized beauty bag filled with products to meet their exact needs.
Key Themes Behind This Trend
- Customizable Beauty Kits
- Disruptive innovation opportunity: The trend of customizable beauty kits allows consumers to personalize their beauty products and create their own unique experiences.
- Direct-to-consumer Beauty Products
- Disruptive innovation opportunity: Direct-to-consumer beauty products eliminate the need for middlemen, allowing brands to connect directly with consumers and offer more personalized experiences.
- Value-oriented Beauty Bundles
- Disruptive innovation opportunity: Offering value-oriented beauty bundles with significant discounts provides consumers with affordable options while driving sales for beauty brands.
Where This Applies
- Beauty and Cosmetics
- Disruptive innovation opportunity: The beauty and cosmetics industry can explore customizable beauty kits to cater to individual preferences and foster brand loyalty.
- E-commerce
- Disruptive innovation opportunity: E-commerce platforms can leverage the trend of direct-to-consumer beauty products to provide seamless shopping experiences and personalized product recommendations.
- Subscription Box Services
- Disruptive innovation opportunity: Subscription box services can incorporate value-oriented beauty bundles into their offerings to attract new subscribers and retain existing ones.
