The Big Wheel of Sexy from Glamglow Embodies Playful Packaging

 - Oct 24, 2017
References: sephora & refinery29
The Big Wheel of Sexy is a new product from GlamGlow that makes it possible for consumers to purchase a range of the brand's best-selling beauty products in bulk, alongside collectible, playful packaging.

The skincare set contains an array of masks for clearing, hydrating, firming and treating the face overnight, as well as a matte lip treatment and a moisturizer. The majority of the products are packaged into pots, each of which has its own seat on the highly giftable, limited-edition carnival-inspired cosmetic packaging design.

To make the experience of unboxing and using personal care and beauty products all the more entertaining, a number of brands are creating playful packaging designs that include functional game show-like wheels, elements of pinball machines and colorful kaleidoscopes.