Brandless, a San Francisco-based startup which offers consumers minimalist and affordable household products has announced the addition of a beauty essential line.
The beauty essential line will consist of feminine hygiene products, mouthwash, shampoo, facial cleansers, body wash and more. The company's philosophy is rooted in accessibility, and aims to offer high quality products at fair prices, even in the emerging popularity of 'clean beauty.' Rachael Vegas, Brandless' Chief Merchant claims that the brand's clean products can resonate with everyone, namely "people who haven’t been able to afford products that align so closely to their values in the past"
Priced at just $3, this disruptive online retailer's products are toxin-free, and are sold at cost. The brand avoids the traditional industry markups by eliminating branding and expensive marketing efforts.