Experimental Perfume Club Helps Companies Advertise with Scent

 - Oct 9, 2017
References: experimentalperfumeclub & psfk
Experimental Perfume Club (EPC) is a creative studio based in London that helps brands and individuals create unique signature scents.

The company, which functions as a sensory consulting agency, offers brands a unique storytelling platform, in which one's professional intentions and visions can be expressed through scent. The scent-based marketing technique has led to a variety of unique campaigns, including one company, which re-created an old car smell perfume to ignite a nostalgia among consumers, while comparing the past to the new concept car it was promoting.

This multi-sensory experience helps brands embody a message in a manner that interacts with scent beyond its traditional, bottled form. In addition, EPC hosts workshops, which teach guests the art, science and history behind fragrances.