Experimental Perfume Club (EPC) is a creative studio based in London that helps brands and individuals create unique signature scents.
The company, which functions as a sensory consulting agency, offers brands a unique storytelling platform, in which one's professional intentions and visions can be expressed through scent. The scent-based marketing technique has led to a variety of unique campaigns, including one company, which re-created an old car smell perfume to ignite a nostalgia among consumers, while comparing the past to the new concept car it was promoting.
This multi-sensory experience helps brands embody a message in a manner that interacts with scent beyond its traditional, bottled form. In addition, EPC hosts workshops, which teach guests the art, science and history behind fragrances.
What's Driving This Trend
- Scent-based Marketing
- Exploring scent-based marketing techniques can help brands create unique and immersive experiences for consumers.
- Multi-sensory Branding
- Using multiple senses, including scent, can enhance a brand's ability to convey its message and create a deeper connection with consumers.
- Fragrance Workshops
- Offering fragrance workshops can provide an opportunity for brands to educate and engage consumers in the art, science, and history of fragrances.
Who This Affects Most
- Advertising
- The advertising industry can leverage scent-based marketing to create unique and memorable campaigns that capture consumer attention.
- Retail
- Incorporating multi-sensory branding, including scent, can enhance the in-store experience and differentiate brands in the competitive retail industry.
- Fragrance
- The fragrance industry can benefit from offering fragrance workshops as a way to educate consumers and foster a deeper appreciation for scents.
