Electric Rosé Offers a Distinctly Packaged Wine Product

 - Oct 6, 2017
References: electricrose.co & thedieline
While boxed wines are highly familiar with consumers at this point, those packaged in plastic pouches like the products Electric Rosé offers are likely to be completely new territory for wine lovers.

Many consumers grew up drinking Capri Suns, the difficult-to-pierce plastic pouches that required a sharp straw and steadfast commitment to pierce the pouch to get to the juice inside. The Electric Rosé Wine Company is seeking to evoke a sense of nostalgia in consumers, but with a much more sophisticated twist. Instead of juice, the pouches contain rosé, and can be sipped through their accompanying straws once the pouches are pierced.

As of now, the unique adult beverages are sold in only a handful of states, but are seeking to expand across America.