These November 2017 social good ideas show how a diverse range of brands are taking steps to do a little good in the world, whether it's raising funds for a particular cause, or bringing awareness to issues that are in need of address.
For World Suicide Prevention Month, skincare brand Dr. Brandt created the #SayILoveYou campaign, which aims to provide funds to charities that support those in need, and to remind others of the importance of maintaining awareness. The funds raised from the three-step skincare kits that Dr. Brandt offered went towards the Trevor Project and FISP, and consumers were encouraged to spread the message by using the campaign's hashtag and sharing an image of the included heart tattoo on the inside of their wrists.
Also featured are the charitable wine tours that were created by master sommelier Dustin Wilson and the Santa Barbara Wine Country. In order to raise money for the Napa Valley's fire recovery, profits from the wine tours went towards relief efforts.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
