As well as being sweetly scented by a floral blend of lily of the valley, jasmine, gardenia and tuberose, 'Hope the Uplifting Fragrance' uplifts in a different way, by having 100% of its net profits donated to depression research.
The eau de parfum spray was recently launched for Depression Awareness Month and gives consumers the chance to purchase a beauty product and at the same time, support research for a mental disorder that affects millions.
On top of developing this spray fragrance, Audrey Gruss, the founder of the Hope for Depression Research Foundation (or HDRF), also created a fragrance line called Hope named after her mother who struggled with depression for most of her life. The HDRF makes it its mission to find better ways to treat, diagnose and prevent depression.
Profits from 'Hope the Uplifting Fragrance' Fund Depression Research
Laura McQuarrie — October 3, 2017 — Fashion
References: saksfifthavenue & byrdie