HIV-Positive Eatery Campaigns

Casey House and Chef Matt Basile Joined Together to Break Stigma

On November 7th and 8th, the Casey House and Chef Matt Basile will host events that are entirely catered by HIV+ cooks, with the aim being to break the stigma surrounding the virus.

The two events will be held at 1090 Queen St. West, at the 'Church Aperitivo Bar.' Tickets run for $125 per person, and include the full cost of the elaborate meal that will be served. As seating is assigned before the event, all parties who plan to attend will be limited to four people.

In addition, if attendees make a donation of $150 or more to the Casey House, they'll receive a limited edition apron that features a stigma-fighting slogan on the front.

Stigma-breaking Events
Organizing events catered by HIV+ cooks to break the stigma surrounding the virus.
Limited Edition Merchandise
Creating limited edition merchandise, like aprons with stigma-fighting slogans, as part of a fundraising campaign.
Social Impact Dining
Hosting dining experiences that combine delicious meals with meaningful social impact, challenging preconceptions about HIV+ individuals.

Industries Being Reshaped

Hospitality
The hospitality industry can explore opportunities to create unique dining experiences centered around social impact and inclusivity.
Fundraising
Fundraising organizations can leverage limited edition merchandise to encourage donations and engage supporters on a deeper level.
Healthcare
Healthcare providers can collaborate with social initiatives to promote awareness and educate the public about HIV while reducing stigma.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 53%
Freshness 8%

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