These August 2017 social good trends cover a diverse range of campaigns that aim to benefit a specific cause by either bringing awareness to it, generating donations for it, or both.
One example that's featured is the 'Kiss My Pink' shade from Lipstick Lobby, which is a versatile berry-hued lipstick that was created to support the future of Planned Parenthood in the wake of policy changes in the US. As all profits from the shade will go towards the organization, Lipstick Lobby allows its consumers to get a new product while donating to a cause that will benefit women in need of healthcare and the many other services that Planned Parenthood offers.
Also featured in these August 2017 social good trends is the Mindnosis kit, which helps those dealing with mental health issues to figure out what kind of care they should be seeking out. In addition to providing users with an in-depth self-assessment system, the Mindnosis kit includes important contact information so that users can locate resources that would be helpful.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
