Charli XCX, a singer from the UK who's known for songs like 'Boom Clap,' 'Fancy,' and 'I Love It,' recently starred in a new Kiehl's ad for amfAR, which exposes the magnitude of people who are living with the disease in America.
As she reports in the short video, approximately 1.2 million Americans are living with HIV/AIDS, and only about one in seven people are actually aware they have it -- meaning that they could be unknowingly passing it along to their partners. In addition, she shows that more than 40% of the 40,000 people who were diagnosed with HIV in 2015 were under the age of 30.
With this sort by informative Kiehl's ad, the brand helps to motivate viewers to educate themselves, get tested, and to be safe.
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