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Celebrity-Endorsed AIDS Awareness PSAs

Charli XCX Stars in This New Kielh's Ad for amfAR

— July 25, 2017 — Marketing
Charli XCX, a singer from the UK who's known for songs like 'Boom Clap,' 'Fancy,' and 'I Love It,' recently starred in a new Kiehl's ad for amfAR, which exposes the magnitude of people who are living with the disease in America.

As she reports in the short video, approximately 1.2 million Americans are living with HIV/AIDS, and only about one in seven people are actually aware they have it -- meaning that they could be unknowingly passing it along to their partners. In addition, she shows that more than 40% of the 40,000 people who were diagnosed with HIV in 2015 were under the age of 30.

With this sort by informative Kiehl's ad, the brand helps to motivate viewers to educate themselves, get tested, and to be safe.
Trend Themes
1. AIDS Awareness Campaigns - There is an opportunity for disruptive innovation in developing creative and impactful campaigns that raise awareness about HIV/AIDS, like celebrity endorsements and collaborations with reputable brands.
2. Youth-focused HIV Education - There is an opportunity for disruptive innovation in creating targeted education initiatives that specifically address the high rate of HIV infection among young people, using engaging and relatable content.
3. Promoting HIV Testing and Safe Practices - There is an opportunity for disruptive innovation in developing new methods and technologies that make HIV testing more accessible, convenient, and destigmatized.
Industry Implications
1. Advertising and Marketing - There is an opportunity for disruptive innovation in the advertising and marketing industry to create impactful AIDS awareness campaigns that reach a wider audience and make a lasting impact.
2. Healthcare and Pharmaceuticals - There is an opportunity for disruptive innovation in the healthcare and pharmaceuticals industry to develop new strategies, products, and treatments that address the prevalence of HIV/AIDS and promote testing, education, and safe practices.
3. Technology and Telecommunications - There is an opportunity for disruptive innovation in the technology and telecommunications industry to leverage digital platforms, mobile apps, and telemedicine to expand access to HIV testing, education, and support services.
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