The Pittsburgh Zoo & PPG Aquarium is launching an interactive and innovative mobile zoo app that is designed to cater to millennials' love of smartphones and selfies in order to get them visiting the zoo more often.
This particular zoo app comes with various fun features including photo filters inspired by animals. For example, you can take a selfie and have a lion's mane placed around your head, or an underwater environment superimposed as the backdrop.
What's more, considering that millennials are often very concerned about social issues and conservation, the Pittsburgh Zoo app makes it a point to use the app to educate young people about the zoo's conservation efforts. Through a blend of education and entertainment, the app aims to promote the zoo's brand and message and keep visitors streaming through the gates.
Key Themes Behind This Trend
- Interactive Educational Apps
- There is an opportunity to create more interactive educational apps that blend education and entertainment.
- Augmented Reality Filters
- AR filters inspired by animals may become increasingly popular in selfie and camera apps.
- Conservation Messaging in Entertainment
- There is an opportunity to integrate conservation messaging into entertainment to appeal to millennials.
Where This Applies
- Zoos and Aquariums
- Zoos and aquariums can leverage interactive app technology to engage visitors.
- Mobile App Development
- Mobile app developers can create interactive and educational apps that cater to millennials' love of smartphones and selfies.
- Conservation Organizations
- Conservation organizations can create more engaging media content that integrates conservation messaging with entertainment.
