The Pittsburgh Zoo & PPG Aquarium is launching an interactive and innovative mobile zoo app that is designed to cater to millennials' love of smartphones and selfies in order to get them visiting the zoo more often.
This particular zoo app comes with various fun features including photo filters inspired by animals. For example, you can take a selfie and have a lion's mane placed around your head, or an underwater environment superimposed as the backdrop.
What's more, considering that millennials are often very concerned about social issues and conservation, the Pittsburgh Zoo app makes it a point to use the app to educate young people about the zoo's conservation efforts. Through a blend of education and entertainment, the app aims to promote the zoo's brand and message and keep visitors streaming through the gates.