The Pittsburgh Zoo & PPG Aquarium is launching an interactive and innovative mobile zoo app that is designed to cater to millennials' love of smartphones and selfies in order to get them visiting the zoo more often.
This particular zoo app comes with various fun features including photo filters inspired by animals. For example, you can take a selfie and have a lion's mane placed around your head, or an underwater environment superimposed as the backdrop.
What's more, considering that millennials are often very concerned about social issues and conservation, the Pittsburgh Zoo app makes it a point to use the app to educate young people about the zoo's conservation efforts. Through a blend of education and entertainment, the app aims to promote the zoo's brand and message and keep visitors streaming through the gates.
Interactive Zoo Apps
More Stats +/-
Curated Tourism Apps
Jogging Tourism Apps
Photography-Based Tourism Apps
Virtual Tourism Apps
Interactive Wildlife Apps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Pittsburgh Zoo's App Combines Selfie Revelry With An Educational Message
- By: Rahul KalvapalleJul 21, 2017