Amevie is a Canadian sun-care company that's giving back to children.
The charitable company's line consists of stylish and affordable bamboo sunglasses. The company commits itself to lending a hand to others as seen through its current initiative, which gifts one pair of prescription glasses to a child in need every time one of Amevie's bamboo shades are purchased.
Fusing fashion with function, this company prides itself on combating the adverse effects of prolonged exposure to the sun, and equips its customers with knowledge on how to enjoy the beautiful weather, without damaging one's eyes or skin. Believing everyone has the "right to sight," Amevie produces thoughtful, fashionable bamboo sunglasses to help the consumer feel good as good as they look.
Why This Trend Is Growing
- Sustainable Fashion
- Businesses can explore the use of sustainable materials for fashion products that also benefit a social cause.
- Philanthropic Consumerism
- The trend of charitable companies and products that donate a portion of sales to a social cause is a popular market sector for business opportunities.
- Health and Fashion
- Businesses can leverage the intersection of fashion and health to promote products that protect consumers from the harmful effects of the sun.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can integrate sustainable materials and philanthropy initiatives to appeal to socially conscious consumers.
- Eyewear Industry
- The eyewear industry can explore new materials and product design focused on sun protection functionality.
- Retail Industry
- The retail industry can market and promote charitable products to appeal to the expanding segment of socially conscious consumers.
