In a unique bid to celebrate World Turtle Day 2023 on May 23rd and raise awareness for tortoises facing extinction, GlassesUSA.com, the leading online eyewear retailer, has announced its limited edition Save the Tortoise Collection. This collection, featuring 13 distinct tortoiseshell-style frames, draws direct inspiration from specific endangered tortoises.
Having sold over a million pairs of tortoiseshell-style frames, GlassesUSA.com has demonstrated a commitment to protecting and preserving these cherished creatures that serve as the brand's primary design inspiration. The Save The Tortoise Collection is a collaborative initiative with The American Tortoise Rescue in Malibu, pledging to donate up to 10% of the proceeds to the foundation.
Each frame in the collection artistically echoes a specific tortoise, sharing the same name and reflecting intricate details. Made from 100% plant-based acetate, the frames are available as eyeglasses or sunglasses, with fully customizable lens options.
With the launch of the Save The Tortoise Collection, GlassesUSA.com invites customers to support a worthwhile cause while making a fashion-forward statement.
Why This Trend Is Growing
- Eco-inspired Collections
- Eyewear and fashion industries can create more eco-inspired collections that reflect sustainability and inspiration from endangered species.
- Collaborative CSR Initiatives
- More brands can initiate collaborative CSR initiatives with foundations and non-governmental organizations to raise awareness of social and environmental causes while addressing global issues.
- Customizable Eco-material Frames
- More brands can offer customizable eco-material frames as an option for customers to promote sustainability while encouraging creativity and individuality.
Industries Being Reshaped
- Eyewear
- Eyewear industry players can use this opportune moment to create more eco-inspired products that promote sustainability and highlight the beauty of endangered species.
- Fashion
- Fashion industry players can join the conversation on global issues and create eco-inspired collections that reflect social and environmental awareness and impact.
- NGO Foundations
- Non-governmental organizations and foundations can initiate partnerships with brands to raise awareness of endangered species through the creation of sustainable, eco-inspired collections.
