Burger King's 'All Hands on Flavor' Lends a Hand to Those in Need
Ellen Smith — July 18, 2017 — Marketing
References: atomiclab.org & psfk
Burger King's new promotional video 'All Hands on Flavor' celebrates the prosthetic hands made by Atomic Lab in Argentina.
On July 5th, Burger King priced its Stacker Burger at half off, and donated a portion of the proceeds to its partner the 'Atomic Lab' -- a company who produces 3D-printed prosthetic limbs. The ad shows the fast food chain's softer side as it shares the personal stories of individuals in Argentina who have lost a hand. The film captures the impact the promotion had on individuals who received a prosthetic limb, free of charge.
In the past three years, the Atomic Lab has had enough resources to print and donate 500 prosthetic hands, after Burger King's promotion, the company had enough money to produce 1,000 hands.
On July 5th, Burger King priced its Stacker Burger at half off, and donated a portion of the proceeds to its partner the 'Atomic Lab' -- a company who produces 3D-printed prosthetic limbs. The ad shows the fast food chain's softer side as it shares the personal stories of individuals in Argentina who have lost a hand. The film captures the impact the promotion had on individuals who received a prosthetic limb, free of charge.
In the past three years, the Atomic Lab has had enough resources to print and donate 500 prosthetic hands, after Burger King's promotion, the company had enough money to produce 1,000 hands.
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