Burger King's new promotional video 'All Hands on Flavor' celebrates the prosthetic hands made by Atomic Lab in Argentina.
On July 5th, Burger King priced its Stacker Burger at half off, and donated a portion of the proceeds to its partner the 'Atomic Lab' -- a company who produces 3D-printed prosthetic limbs. The ad shows the fast food chain's softer side as it shares the personal stories of individuals in Argentina who have lost a hand. The film captures the impact the promotion had on individuals who received a prosthetic limb, free of charge.
In the past three years, the Atomic Lab has had enough resources to print and donate 500 prosthetic hands, after Burger King's promotion, the company had enough money to produce 1,000 hands.
Charitable Fast Food Campaigns
More Stats +/-
Remixed Fashion Logos
Fast Food Cookie Cheesecakes
Fast Food Mobile Ordering
Ketchup-Filled Donut Burgers
Reformulated Crispy Chicken Sandwiches
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.