McDonald's locations across southern and western India are offering accessible burger packaging that is designed to make it easier for people with limb-related disabilities to open and enjoy burgers with dignity.
The 'EatQual' packaging took several versions to attain its current form and was developed in conjunction with a partner NGO. The end result is a unique burger packaging solution that does not require the use of both hands, as is typically the case with conventional packaging offered by McDonald's as well as other burger chains.
McDonald's notes that more than 21 million across India live with a disability, and over a quarter of these individuals live with disabilities related to movement. By developing burger packaging that is easier to use for people with mobility issues related to the upper limbs, McDonald's is looking to make its dine-in and takeout experience more accessible while contributing to a more accessible world in its own way.
Image Credit: McDonald's India
Key Themes Behind This Trend
- Accessible Packaging
- McDonald's 'EatQual' packaging sets a new standard for accessible packaging worldwide.
- Inclusive Design
- Inclusive design is becoming a new trend within the fast-food industry.
- Empathy-driven Innovation
- Empathy-driven innovation is increasingly becoming a trend in the food industry, resulting in more accessible food packaging solutions.
Where This Applies
- Fast Food
- The fast-food industry has an opportunity to revolutionize the world of accessible packaging.
- Sustainability
- Developing more accessible packaging solutions can contribute to a more sustainable world, which is an emerging trend within the food industry.
- Disability Services
- The development of accessible packaging can open up new opportunities within the disability services industry, specifically for businesses that aim to create more accessible solutions.
