Though many brands devote a percentage of profits to charitable organizations and initiatives, Good Spread is helping consumers to understand exactly the impact that its spreads have on the global hunger crisis. Not only has the company committed to fighting global hunger through donation of a medicinal product called MANA, but each jar of Good Spread comes with a tracking code that connects to an app and allows consumer to see precisely where that jars' corresponding MANA has ended up.
Severe Acure Malnutrition (SAM) is the leading cause of death for nearly 2.6 million children under five every year, killing more than AIDS, tuberculosis, and malaria combined. One of the ways to treat SAM is with ready-to-use therapeutic foods like MANA. The product isn't like a consumer jar of Good Spread — rather, it's peanut butter infused with essential ingredients for health like milk and vitamins. MANA cures SAM in 96 percent of children in as little as 6 weeks, and each jar of Good Spread corresponds to a donated packet of MANA.
What Makes This Trend Stand Out
- Trackable Donations
- Implementing tracking codes on products to connect consumers to donation impact.
- Humanitarian Partnerships
- Partnering with organizations to address global issues like malnutrition.
- Sustainability Through Social Responsibility
- Integrating social impact into business operations as an avenue for sustainability.
Sectors Adopting This
- Food and Beverage
- Leveraging consumer packaged goods to address global hunger and grow a socially responsible brand.
- Non-profit and Philanthropy
- Partnering with businesses in a mutually beneficial way to address global issues and drive revenue.
- Supply Chain and Logistics
- Developing efficient and traceable supply chains for donated products to ensure impact and transparency.
