Health-conscious adults want a better-for-you hazelnut spread that satisfies their sweet tooth without compromising on clean ingredients, nutrition or sustainability, and CRAVERS delivers without compromise. CRAVERS' Cacao Hazelnut Spread, made with only natural ingredients, features 80% hazelnuts, dates, and cacao, and excludes all palm oil, added sugar, dairy, gluten and "artificial junk." This nutritious, three-ingredient spread is vegan-friendly, creamy, decadent and plastic-free, appealing to a wide range of shoppers, from Millennials and Gen Z snackers to athletes, parents and others in search of delicious, consciously crafted snacks for energy and pure indulgence.
CRAVERS' lineup of Cacao Hazelnut Spread, 100% Hazelnut Butter and Hazelnut Energy Bites will soon grow to include a nutritious new Chia Hazelnut Spread.
Key Themes Behind This Trend
- Clean Label Nut Spreads
- Consumers are increasingly attracted to nut spreads that highlight simplicity and transparency in ingredient lists, offering a potential shift away from more traditional, processed options.
- Sustainable Packaging Solutions
- There is a growing opportunity to innovate in packaging by emphasizing eco-friendly materials that align with consumers' environmental values, such as plastic-free options.
- Vegan and Allergen-friendly Foods
- The rise in demand for inclusive dietary products presents an opportunity to expand the market of vegan and allergen-friendly snacks that cater to diverse consumer needs.
Where This Applies
- Health-conscious Food Products
- The industry catering to health-conscious consumers can explore a variety of nutrient-dense and minimally processed snack options to satisfy growing demands for better-for-you alternatives.
- Sustainable Food Packaging
- Amid environmental concerns, the shift towards sustainable packaging practices opens new avenues for companies to innovate with materials that reduce ecological footprints.
- Plant-based Food Innovations
- Expanding plant-based offerings provides a promising area for industries aiming to capture the interest of vegan and plant-forward consumers looking for indulgent yet responsible snacking options.
