Top 100 Branding Trends in June

From Decadent Nutty Spreads to Shooter Game-Inspired Burgers

— June 28, 2025 — Marketing
The June 2025 branding line-up calls attention to some very creative campaigns, awareness-rising initiatives, and generational brand design approaches.

One rather important initiative in this round-up is AccessFest, a groundbreaking cultural festival by AccessNow and The City of Toronto, which establishes a new standard for inclusive public events through its comprehensive barrier-free design and programming.

In terms of exclusivity, The Balvenie announced its partnership with the Toronto Bovine Wine Club. The collaboration delivers an exquisite five-course dinner, complete with expert whisky pairings of the distillery's rarest expressions.

In the beauty category, the June 2025 branding line-up calls attention to the adorably packaged and ultra-practical Olive & June x Bubble sets. Focusing on skin and nail care, this beauty line caters to Gen Z consumers with its aesthetic. It joins other youthful branding initiatives like the Gotham Greens x Sesame Workshop collaboration that caters to Gen Alpha and the Urban Outfitters retail concept for Gen Z.
7.4
Score
Popularity
Activity
Freshness
99
Creative Culinary Campaigns
Creative Culinary Campaigns
Chef Matty Matheson and Gozney Launch 'Cook Different' Campaign
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98
Japanese-Style Cold Brew Concentrates
Japanese-Style Cold Brew Concentrates
Dekáf Coffee Debuts Mizudashi Cold Brew Concentrates
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97
Exclusive Wine Club Partnerships
Exclusive Wine Club Partnerships
The Balvenie Partners with Toronto's Bovine Wine Club
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96
Research-Backed Cat Happiness Scales
Research-Backed Cat Happiness Scales
WHISKAS® Releases Its Findings from Its Whimsical Campaign
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95
Immersive Dairy-Free Summer Campaigns
Immersive Dairy-Free Summer Campaigns
So Delicious Dairy Free Debuts Dairy Free Your Mind™
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94
Cosmopolitan Summer-Inspired Campaigns
Cosmopolitan Summer-Inspired Campaigns
Doja Cat Stars in Marc Jacobs' ‘Staycation'
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93
Resort Fashion Collaborations
Resort Fashion Collaborations
Orlebar Brown X VEA Newport Beach are Hosting a Pop-Up Experience
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92
Streetwear-Inspired Cannabis Products
Streetwear-Inspired Cannabis Products
Hemper Entered a Collaboration with the Popular Rip N Dip
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91
Potent Pre-Workout Supplements
Potent Pre-Workout Supplements
C4 Energy Has Launched the C4 AlphaBomb for High-Intensity Athletes
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90
Celebrity-Launched Opulent Fragrances
Celebrity-Launched Opulent Fragrances
Better World Fragrance House Debuts Summer Mink
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89
Inaugural Zero-Proof Awards
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
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88
Floral High-End Makeup Capsules
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
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87
Rapper-Backed Hydration Partnerships
Rapper-Backed Hydration Partnerships
Stanley 1913 x Post Malone Partner for an Exclusive Capsule
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86
Sustainable Carton-Style Packaging
Sustainable Carton-Style Packaging
This Elopak Paperboard Reduces Packaging's Carbon Footprint
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85
Special-Edition Japanese Barbecue Sauces
Special-Edition Japanese Barbecue Sauces
Bachan's Partners with Sony Pictures' Karate Kid: Legends
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84
Tattoo-Based Soda Sweepstakes
Tattoo-Based Soda Sweepstakes
Mountain Dew Launches a Las Vegas Giveaway for Inked Fans
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83
Satirical Skincare Campaigns
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
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82
Motorsport-Inspired Vodka Activations
Motorsport-Inspired Vodka Activations
NEFT Vodka Amplified Its Presence During Formula 1 Weekend
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81
Family-Focused Advertising Platforms
Family-Focused Advertising Platforms
Chuck E. Cheese Opens the Next Chapter with CEC Media Network
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80
Bold Baseball-Inspired Whiskeys
Bold Baseball-Inspired Whiskeys
Buffalo Trace Distillery & Chris Stapleton Debut Traveller Whiskey
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79
Shooter Game-Inspired Burgers
Shooter Game-Inspired Burgers
Honest Smash + Grab x DOOM Debut the 'Doom Burger'
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78
Caveman-Centric Running Campaigns
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
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77
Rebellious 90s-Inspired Eyewear Designs
Rebellious 90s-Inspired Eyewear Designs
Oakley Has Resurrected Its Straight Jacket Sunglasses
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76
Decadent Nutty Spreads
Decadent Nutty Spreads
Nutella Unveils Nutella Peanut Its First New Spread Flavor in Over 60 Years
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75
Scent-Focused Style Boards
Scent-Focused Style Boards
The Air Wick x Lindsay Hubbard Collection Elevates Home Gatherings
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74
Frosted Lemonade-Inspired Supplements
Frosted Lemonade-Inspired Supplements
Bloom Nutrition Boasts Frosted Lemonade Greens
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73
Heritage Brand Updates
Heritage Brand Updates
Lipton's Comprehensive Brand Transformation Marks a Significant Evolution
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72
Celeb Beauty Brand Expansions
Celeb Beauty Brand Expansions
Lady Gaga's Haus Labs Expands to Asia-Pacific Via Sephora
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71
Traveling Fashion Showcases
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
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70
Bold Beer-Flavored Cheeses
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
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69
Snack-Inspired Roll-Top Bags
Snack-Inspired Roll-Top Bags
The Cheez-It Snap'd Back Bag is a Limited-Edition Accessory
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68
Artist-Designed Pickleball Paddles
Artist-Designed Pickleball Paddles
Diadem Sports Partners with Shelby & Sandy for Its New Designs
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67
Humorous Green-Tea Brand Campaigns
Humorous Green-Tea Brand Campaigns
Yeo’s Launched 'Gen Tea’ for Young Singaporeans
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66
Limited-Edition Glass Bottles
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
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65
Cartoonish Canine Cereals
Cartoonish Canine Cereals
Kellogg’s Bluey Cereal is Arriving in the UK with a Non-HFSS Recipe
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64
Multi-Sensory Wellness Experiences
Multi-Sensory Wellness Experiences
BondiBoost Collaborates with Two Hands on a Special Activation
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63
Hockey-Inspired Whisky Bottles
Hockey-Inspired Whisky Bottles
J.P. Wiser’s Launches It's Stanley Cup Bottle for Playoffs
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62
Branded Newspaper Kiosks
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
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61
Purposeful Pour-Over Drip Coffees
Purposeful Pour-Over Drip Coffees
Oval Coffee Roasters Debuts its Coffee at Sprouts Farmers Market
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60
Revealing Skincare Pop-Ups
Revealing Skincare Pop-Ups
The Secret Ingredient by The Ordinary Challenges Celeb Endorsements
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59
Surf-Culture-Inspired Summer Apparel
Surf-Culture-Inspired Summer Apparel
Nautica x The Beach Boys Team Up for an Exclusive Collection
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58
Sunscreen-Toting Sunglasses
Sunscreen-Toting Sunglasses
Supergoop! SuperShades Carry Sun Protection in Custom Charms
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57
Signature Soda Merchandise Collections
Signature Soda Merchandise Collections
poppi Launches a Limited-Edition Alpine Blast Inspired Line
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56
Apparel-Branded Smart Eyewear
Apparel-Branded Smart Eyewear
Innovative Eyewear Partnered with Reebok on Pair of Smart Glasses
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55
Snack-Forward Graduation Caps
Snack-Forward Graduation Caps
QDOBA Launched its 'Chips and Queso Graduation Cap' and Giveaway
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54
Experiential Marketing Campaigns
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
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53
Limited-Edition Tropical Vodkas
Limited-Edition Tropical Vodkas
Smirnoff Drops its Zesty 'Smirnoff Electric Guava'
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52
Freeze-Dried Sour Candy Strips
Freeze-Dried Sour Candy Strips
1UP Candy Debuts Innovative Crunchy (Freeze-Dried) Sour Strips
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51
Self-Aware Cosmetics Campaigns
Self-Aware Cosmetics Campaigns
Mac Cosmetics Embraces the ‘Nepo Baby’ Narrative in 'Born Famous'
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50
Reprised Soda Flavors
Reprised Soda Flavors
OLIPOP Reintroduced its 'Orange Cream' Soda and Launches a Soda Drive-Thru
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49
Island-Style Lager Activations
Island-Style Lager Activations
Kona Big Wave Partners with Spotify for Summer-Forward Experiences
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48
Sustainable 3D-Printed Packaging Lines
Sustainable 3D-Printed Packaging Lines
APC Packaging's Adapte Collection is Innovative
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47
Fun-Filled Sunscreen Campaigns
Fun-Filled Sunscreen Campaigns
Supergoop! x Liza Koshy Make SPF Fun with the 'Feel Super' Campaign
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46
Tropical Music Events
Tropical Music Events
Kona Big Wave x Spotify AUX Hosted Their First Soundwave Session
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45
Brazilian-Inspired Drinkwear
Brazilian-Inspired Drinkwear
Farm Rio + Starbucks Launch a Tropical Drinkware Collection
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44
Groundbreaking Accessible Cultural Initiatives
Groundbreaking Accessible Cultural Initiatives
AccessNow & City of Toronto Present AccessFest
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43
See-Through Hot Food Packaging
See-Through Hot Food Packaging
The Inline Plastics Safe-T-Chef Line Has Two New Options
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42
Summer-Celebrating Chocolate Bars
Summer-Celebrating Chocolate Bars
The Cadbury Dairy Milk Summer Edition Bars Embrace Warm Weather
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41
Grandma-Inspired Sneaker Releases
Grandma-Inspired Sneaker Releases
Adidas X UnheardOf Unveil the 'Grandma’s Couch 2 Rivalry Lo'
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40
Summer Sneaker Colorways
Summer Sneaker Colorways
The Igloo Air Jordans Bring a Fresh Look Just in Time for Summer
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39
Surf Wear Collabs
Surf Wear Collabs
Quiksilver X Pacifico Reunite for Bold Collection Inspired by Baja Adventure
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38
Collaborative Work Boots
Collaborative Work Boots
Timberland PRO x Pabst Blue Ribbon Partner for a New Workwear Collab
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37
Cartoon Duck-Inspired Apparel
Cartoon Duck-Inspired Apparel
The Disney x Karl Lagerfeld Capsule Collection Features Donald Duck
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36
Iconic Soda Challenge Kits
Iconic Soda Challenge Kits
Pepsi Introduces the 'Pepsi Challenge Kit'
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35
GenAI Boba Campaigns
GenAI Boba Campaigns
Gong Cha's Mini Pearl Adventures Immerses the Senses in a World of Flavor
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34
Sea-Inspired High Jewelry Collections
Sea-Inspired High Jewelry Collections
Tiffany & Co. Presents the Blue Book 2025 'Sea of Wonder'
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33
Localized Post-Apocalyptic Campaigns
Localized Post-Apocalyptic Campaigns
Max Channels the Theme of The Last of Us into Ad Spaces
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32
Irish Sea Moss Supplements
Irish Sea Moss Supplements
Cymbiotika Redefines Daily Wellness with an Innovative Sea Moss Launch
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31
Functional Shot Brand Campaigns
Functional Shot Brand Campaigns
Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
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30
Private-Label Beauty Activations
Private-Label Beauty Activations
CJ Olive Young Spotlights Three Brands During the PGA Tour Event
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29
Refreshing Summer-Inspired Iced Teas
Refreshing Summer-Inspired Iced Teas
Lipton Debuts the 'Lipton Fusions Lemonade Iced Tea'
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28
Limited-Time QSR Summer Menus
Limited-Time QSR Summer Menus
Starbucks' Summer Menu Revives Seasonal Favorites and Adds New Items
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27
Card-Style Game Soda Campaigns
Card-Style Game Soda Campaigns
PepsiCo Launches the 'Bottle Lotto Sweepstakes' for Summer
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26
Beautifying Berry Smoothies
Beautifying Berry Smoothies
A Fan-Favorite Cosmetic Inspired the ColorPop Strawberry Kiss Smoothie
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25
Running-Centric Brand Activations
Running-Centric Brand Activations
Hoka Brings Energy and Community Spirit to the Hackney Half
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24
Gen-Alpha Targeted Packaging Designs
Gen-Alpha Targeted Packaging Designs
Gotham Greens Partners with Sesame Workshop to Promote Greens
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23
Crayon-Themed Soda Branding
Crayon-Themed Soda Branding
Jones Soda Co. Partners with Crayola on a Nostalgic Co-Branded Pack
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22
Hydration-Focused Pop-Ups
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
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21
Wearable BBQ Bibs
Wearable BBQ Bibs
Arby’s Unveils Its 13 Hour Drip Fit Made Entirely from Napkins
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20
Croissant-Shaped Clutch Bag Designs
Croissant-Shaped Clutch Bag Designs
Panera Bread Presents the Stunning Croissant Clutch
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19
Connection Platform Experiences
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
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18
Fruit-Inspired Cosmetics Collections
Fruit-Inspired Cosmetics Collections
Fenty Beauty + Fenty Skin Unveil the Fresh N Icy Fruitz Line
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17
Retro Futuristic Fashion Campaigns
Retro Futuristic Fashion Campaigns
Jisoo's Self-Portrait Campaign Shows AI-Generated Dreamscapes
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16
Spring Apparel Collection Celebrations
Spring Apparel Collection Celebrations
adidas Originals & Willy Chavarria Celebrate the SS25 Drop
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15
Western Rodeo-Inspired Pop-Ups
Western Rodeo-Inspired Pop-Ups
The BÉIS Rodeo was an Interactive Stagecoach Pop-Up
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14
Supplement Formula Updates
Supplement Formula Updates
AG1 Next Gen Elevates Daily Nutrition with New Formula and Packaging
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13
Gen-Z-Targeted Retail Concepts
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
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12
Advanced Members-Only Offers
Advanced Members-Only Offers
Uber Announced its 'Uber One Member Days'
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11
Probiotic Berry Smoothies
Probiotic Berry Smoothies
Erewhon & Who Gives a Crap Blended the C.R.A.P. Smoothie
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10
Singer-Created Sandwich Cookies
Singer-Created Sandwich Cookies
The Limited-Edition Selena Gomez OREO Cookies Have Unique Designs
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9
Beautifying Self-Care Bundles
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
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8
Summer Pop-Up Spas
Summer Pop-Up Spas
Sisley Paris Brings Botanical Facials and Luxury Skincare to Montauk Yacht Club
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7
Edible Cocktail Shots
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
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6
Nostalgic Skincare Campaigns
Nostalgic Skincare Campaigns
Neutrogena Remembers the '90s in a Campaign for Rapid Wrinkle Repair
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5
Star-Studded Brand Campaigns
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
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4
Mini-Topping Bubble Tea Collaborations
Mini-Topping Bubble Tea Collaborations
LINE FRIENDS x Gong cha Feature Fruit-Forward Drinks
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3
Hospitality-Inspired Apparel
Hospitality-Inspired Apparel
Brach x Lacoste Serve Resortcore with Limited Edition Sweatshirts
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2
Sensory Outdoor Posters
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
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1
Youth-Oriented Beauty Branding
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
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