Arby’s Unveils Its 13 Hour Drip Fit Made Entirely from Napkins
Georgia Wray Norsten — May 14, 2025 — Marketing
References: instagram
The '13 Hour Drip Fit' is the latest stunt from Arby’s -- a limited-edition, napkin-made outfit launched in celebration of the brand’s new slow-smoked barbecue sandwich lineup. Dropping May 14 in collaboration with nostalgia-fueled fashion brand Chain, the button-down shirt and matching shorts are engineered to soak up every last drip of mouthwatering brisket and pulled pork, offering messy meat lovers a wearable solution to BBQ chaos.
The outfit pays homage to Arby’s new Quarter Pound Brisket (smoked for 13 hours) and Pulled Pork (smoked for 6 hours) sandwiches, topped with AC Barbecue from Anthony Anderson and Cedric The Entertainer. With National Barbecue Day around the corner, the 13 Hour Drip Fit delivers a clever fusion of function and flair, letting wearers embrace every bite without risking their real outfit.
Available exclusively at 13hrdripfit.com while supplies last, it’s the summer’s most flavorful fashion statement.
Image Credit: Arby's
The outfit pays homage to Arby’s new Quarter Pound Brisket (smoked for 13 hours) and Pulled Pork (smoked for 6 hours) sandwiches, topped with AC Barbecue from Anthony Anderson and Cedric The Entertainer. With National Barbecue Day around the corner, the 13 Hour Drip Fit delivers a clever fusion of function and flair, letting wearers embrace every bite without risking their real outfit.
Available exclusively at 13hrdripfit.com while supplies last, it’s the summer’s most flavorful fashion statement.
Image Credit: Arby's
Trend Themes
1. Nostalgia-driven Fashion - Nostalgia-inspired outfits are seeing a resurgence, blending past styles with modern innovations to captivate new generations.
2. Functional Fashion - Clothing that serves dual purposes, such as absorbing food spills, allows consumers to express style while overcoming practical everyday challenges.
3. Brand Collaboration Stunts - Cross-industry collaborations, like fast-food brands working with fashion designers, create buzz and drive engagement through limited-edition novelty items.
Industry Implications
1. Fashion - The fashion industry is embracing multifunctional designs, combining aesthetics with practicality, to offer consumers apparel that solves lifestyle problems.
2. Fast Food - Fast food chains are diversifying their marketing strategies by launching innovative, limited-edition merchandise that ties into their product offerings.
3. Event Marketing - Incorporating consumer events, like National Barbecue Day, into product launches provides companies with an opportunity to leverage cultural celebrations for enhanced visibility.
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