Arby's is sliding into summer with the launch of new Bourbon BBQ Sliders. And it's celebrating the new offering with a very special promotion: 2 for $4 Bourbon BBQ Sliders for a limited time.
Each of the new Bourbon BBQ Sliders are made with a rich and boozy Bourbon BBQ sauce, which is paired with a different type of protein. The first option is the Bourbon BBQ Country Style Rib Slider, which pairs Texas pit-smoked country-style pork rib with the aforementioned Bourbon BBQ sauce, a sweet garlic and dill pickle, and crispy onions on a warm slider bun. Next there's the Bourbon BBQ Chicken Slider, which features a chicken tender doused in Bourbon BBQ sauce and then layered with crispy onions and a garlic and dill pickle on a warm slider bun. Lastly, there's the new Bourbon BBQ Roast Beef Slider, which features thinly-sliced Arby's Roast Beef with Bourbon BBQ sauce, crispy onions, and a garlic and dill pickle on a warm slider bun.
All three sliders are available now for a limited time.
Image Credit: Arby's
Key Themes Behind This Trend
- Boozy BBQ Sauce
- There is an opportunity for sauce manufacturers to create and market unique, boozy BBQ sauces to foodservice and retail customers.
- Gourmet Fast Food
- Fast food chains can offer upgraded, gourmet menu items like Arby's Bourbon BBQ Sliders to attract more sophisticated consumers seeking convenience with high-end tastes.
- Limited Time Offer
- Businesses can create more buzz around their products by offering limited time promotions, like Arby's special 2 for $4 deal on their Bourbon BBQ Sliders.
Where This Applies
- Foodservice
- This trend presents an opportunity for foodservice providers to introduce unique, specialty menu items to attract customers and increase revenue.
- Culinary Arts
- Culinary professionals could explore the creation and use of boozy BBQ sauces in their gourmet cooking, adding a unique twist to traditional BBQ dishes.
- Fast Food
- Particularly, fast food chains could explore offering more elevated, gourmet menu items for a limited time to draw more customers in.
