10 Novelty Wrapping Paper Designs

Novelty wrapping paper has evolved far beyond fun prints, blending sensory play, unexpected flavors, and interactive design to turn gifting into a memorable experience that begins even before a gift is picked up. Some brands and retailers have turned iconic flavors into sheets with sweet and savory lickable flavors—think signature herb and spice seasonings, freshly glazed cinnamon buns, and even festive appetizers like pigs in blankets—that invite a quick taste that sets the tone for the unboxing experience.

Beyond scent and flavor, other innovative gift wrap options contain redeemable rewards and codes for recipients, confetti-filled wrapping paper, and water-soluble solutions that disappear down the drain to eliminate an abundant source of waste during the holiday season.