Cinnabon is innovating in the merchandise department this holiday season with the launch of Cinnabon Scented Wrapping Paper, a festive gift wrap that smells just like the brand's classic cinnamon rolls. Available starting today at Cinnabon's merchandise website while supplies last, the $8.99 bundle includes two rolls—one in Cinnabon teal and one in pink—decorated with holiday-themed Cinnabon icons for super fans of the chain.
The first 100 customers enjoy free standard shipping, and every purchaser receives a 20% off coupon for Cinnabon CinnaPacks, valid at Cinnabon and Schlotzsky’s locations nationwide through February 1, 2026. This limited-edition scented wrapping paper turns gift-giving into a holiday experience for the senses, appealing to die-hard fans of the dessert company.
Image Credit: Cinnabon
Why This Trend Is Growing
- Scented Merchandise
- Scented merchandise like scented wrapping paper creates an enticing and multi-sensory experience for customers, opening up opportunities for brands to engage consumers in novel ways.
- Holiday-themed Products
- Holiday-themed products provide companies with unique avenues to capitalize on seasonal consumer spending, especially when combined with brand nostalgia.
- Limited-edition Marketing
- Limited-edition offerings can drive urgency and exclusivity, encouraging immediate consumer purchases while enhancing brand loyalty among dedicated fans.
Industries Being Reshaped
- Gift Wrapping Industry
- Innovative additions like scent-based experiences in the gift wrapping industry offer new ways to differentiate products in a traditionally aesthetic-focused market.
- Food and Beverage Branding
- Food and beverage brands are exploring branded merchandise as an extension of their core products, finding ways to evoke the sensory experiences related to their culinary offerings.
- Seasonal Retail Industry
- The seasonal retail industry can leverage limited-time, themed products to capture the festive spirit and drive sales spikes during key holidays.
