Chef Matty Matheson and Gozney Launch 'Cook Different' Campaign
Georgia Wray Norsten — May 3, 2025 — Marketing
References: prnewswire
Celebrity chef Matty Matheson has teamed up with pizza oven brand Gozney for 'Cook Different,' a summer campaign celebrating a decade of partnership. The content series features live-fire recipes, new oven color drops, and a storytelling campaign highlighting creativity and fun in backyard cooking.
The campaign reflects Gozney’s push to evolve from a pizza brand into a broader lifestyle cooking brand. Matheson’s energetic personality adds flavor to the campaign through video content and social media activations. With vibrant visuals, curated recipes, and outdoor entertaining tips, Cook Different positions fire-cooked meals as a tool for gathering and experimentation. The campaign will also include limited-run cookbooks, branded aprons, and a series of live cooking demos.
Gozney strengthens brand personality while broadening its target audience. Cook Different builds on influencer marketing and backyard cooking culture to drive engagement and product expansion.
Image Credit: Gozney
The campaign reflects Gozney’s push to evolve from a pizza brand into a broader lifestyle cooking brand. Matheson’s energetic personality adds flavor to the campaign through video content and social media activations. With vibrant visuals, curated recipes, and outdoor entertaining tips, Cook Different positions fire-cooked meals as a tool for gathering and experimentation. The campaign will also include limited-run cookbooks, branded aprons, and a series of live cooking demos.
Gozney strengthens brand personality while broadening its target audience. Cook Different builds on influencer marketing and backyard cooking culture to drive engagement and product expansion.
Image Credit: Gozney
Trend Themes
1. Live-fire Cooking Experiences - Live-fire cooking experiences are gaining popularity, providing a platform for culinary exploration and connecting people through vibrant communal meals.
2. Influencer-led Campaigns - Utilizing celebrity influencer power, brands are creating dynamic campaigns that resonate with consumers, emphasizing personality and authenticity.
3. Storytelling in Culinary Marketing - Brands are leveraging storytelling to deepen consumer engagement, positioning culinary products as part of broader lifestyle narratives.
Industry Implications
1. Outdoor Cooking Equipment - The outdoor cooking equipment industry is evolving, with innovative product offerings that cater to the growing interest in backyard culinary experiences.
2. Consumer Influencer Marketing - The consumer influencer marketing industry is expanding, harnessing the widespread reach of social media to enhance brand visibility and consumer trust.
3. Culinary Content Creation - The culinary content creation industry is thriving, driven by demand for engaging recipe and cooking content that integrates storytelling and visual appeal.
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