Infomercial-Inspired Pizza Oven Campaigns

Matty Matheson and Gozney debuted their latest summertime advertising campaign entitled 'Cook Different,' which sees the chef promoting the brand's signature pizza oven in a late-night infomercial-inspired manner.

The campaign is focused on a humorous, self-aware tone that's both absurd and on the nose to help blatantly profess the benefits of owning a Gozney pizza oven. The campaign also sees Matheson taking on the role of Gozney Customer Service Representative to field real questions asked by consumers to bring a touch of reality to the otherwise intentionally tongue-in-cheek campaign.

Founder and Designer Tom Gozney commented on the Matty Matheson and Gozney 'Cook Different' campaign saying, "Matty has been part of the Gozney family for nearly a decade. He has been an invaluable sounding board for our product development and creative concepting, and someone I’ve leaned on as we’ve grown the brand. Now he gets to play a fun role that matches the irreverent nature of Gozney and tells a fun, memorable story. This whole project makes me smile and we can’t wait to show you what we’re teaming up to do down the road.”