Jisoo's Self-Portrait Campaign Shows AI-Generated Dreamscapes
Georgia Wray Norsten — May 8, 2025 — Marketing
References: wwd
Retro futuristic styling defines Jisoo’s latest collaboration with London-based fashion house Self-Portrait, where the Blackpink star channels vintage glam through a futuristic lens in the brand’s pre-fall 2025 campaign. Shot by Drew Vickers in Seoul, the visuals blend nostalgia and innovation, placing Jisoo in imagined, AI-generated backdrops inspired by the vibrance of the Swinging ’60s.
Titled 'Dreams of Past Lives,' the campaign contrasts hyperreal fashion with surreal landscapes, featuring key looks such as a nylon windbreaker with gingham, a laced blouse with a beaded denim skirt, and a crisp white minidress paired with a bow basket bag. It’s a creative exploration of time, identity, and style -- a perfect match for Jisoo’s multifaceted appeal.
Founder Han Chong emphasized the role of AI not as a replacement but as a tool to create new visual worlds, reflecting a collection that is 'familiar but surreal, nostalgic but completely new.'
Image Credit: Drew Vickers
Titled 'Dreams of Past Lives,' the campaign contrasts hyperreal fashion with surreal landscapes, featuring key looks such as a nylon windbreaker with gingham, a laced blouse with a beaded denim skirt, and a crisp white minidress paired with a bow basket bag. It’s a creative exploration of time, identity, and style -- a perfect match for Jisoo’s multifaceted appeal.
Founder Han Chong emphasized the role of AI not as a replacement but as a tool to create new visual worlds, reflecting a collection that is 'familiar but surreal, nostalgic but completely new.'
Image Credit: Drew Vickers
Trend Themes
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AI-enhanced Fashion Aesthetics — Fashion campaigns are increasingly leveraging AI to create immersive, nostalgic visuals that blend past and future styles, offering a fresh take on retro aesthetics.
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Surreal Branding in Advertising — Advertising is evolving to incorporate surreal, AI-driven dreamscapes, providing brands with innovative ways to stand out and evoke emotional connections.
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Multifaceted Identity in Fashion — Fashion collections are exploring the concept of multifaceted identity by integrating AI-generated elements, allowing for a reinterpretation of traditional styles in contemporary narratives.
Industry Implications
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AI in Creative Arts — The creative arts industry is witnessing a transformation as AI becomes a pivotal tool for crafting hyper-realistic and imaginative visual content.
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Fashion and Technology Convergence — The intersection of fashion and technology is highlighted by the use of AI to design and visualize garments that are both retro-inspired and futuristic.
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Advertising and Media Innovations — Innovations in advertising and media are driven by AI-generated content, pushing the boundaries of traditional storytelling and audience engagement.
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