Chickpea-Powered Chocolate Spreads

Mr. Beans' Protein Cream is Plant-Based & Allergy-Friendly

Many chocolatey spreads are packed with excess sugar, forcing consumers to choose between great taste and nutritional value, and Mr. Beans' protein cream offers a different experience that balances flavor and benefits. This 100% plant-based formula, described "a new way to eat legumes," does away with several ingredients common in chocolatey, nutty spreads: soy, milk and hazelnuts. This gluten-free, allergen-free spread makes the most of roasted chickpeas for a smooth, creamy profile and a delicious boost, whether it's enjoyed in the morning, afternoon or as an evening snack.

Protein-forward products are gaining traction as consumers seek out foods that help them stay fuller for longer and provide fuel for the demands of everyday life. Ingredient-conscious shoppers are also paying close attention to other better-for-you features, and this chocolatey chickpea spread ticks multiple boxes.

Plant-based Protein Products
The rising demand for nutritious, sustainable plant-based protein alternatives is driving innovation in the food industry, transforming traditional offerings with healthier, allergen-free options.
Allergen-free Foods
With more consumers experiencing food allergies or intolerances, the market for allergen-free foods is expanding, offering various delicious options without common allergens like nuts and soy.
Ingredient-conscious Consumption
Growing consumer awareness about ingredients is encouraging brands to develop products with clean labels, featuring natural and recognizable components.

Who This Affects Most

Nut-free Spreads
Innovations in nut-free spreads provide satisfying alternatives for consumers with dietary restrictions, enhancing the inclusivity of product lines.
Plant-based Snack Foods
The rising popularity of plant-based snack foods offers opportunities for companies to cater to health-focused and environmentally-conscious consumers.
Functional Food and Beverage
As consumers prioritize health, the functional food and beverage market is evolving with products that offer additional nutritional benefits beyond basic sustenance.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 61%
Freshness 58%