People are looking for more convenient ways to hit their daily protein goals, and for anyone with a sweet tooth, the sweeter the treat, the more satisfying and rewarding it feels, and SMUDGE is a chocolate power spread that delivers both function and flavor. Formulated to provide 10 grams of protein per serving, this nut-free, all-natural chocolate spread gets its benefits from real ingredients and excludes all sees oils, nuts, artificial sweeteners, chemicals and emulsifiers.
Sweetened only with pure maple syrup and stevia extract, this chocolate power spread gets its nutritional punch from a combination of whey, collagen and rice protein, and it's ready to spread over everything from fruit and ice cream to yogurt, if not savored by the spoonful on its own.
What Makes This Trend Stand Out
- Functional Sweet Spreads
- Dessert-inspired spreads with added protein, collagen, or other benefits are reshaping indulgent snacking into a format that satisfies both cravings and wellness goals.
- Clean-label Protein Treats
- Ingredient transparency, natural sweeteners, and avoidance of common additives create space for premium protein products positioned around everyday trust and permissible indulgence.
- Nut-free Wellness Snacks
- Allergen-conscious formulations broaden access to functional snacks while supporting inclusive product development for schools, households, and shared food environments.
Sectors Adopting This
- Health Food
- Better-for-you comfort foods are expanding the health food market beyond bars and shakes into familiar pantry staples with elevated nutritional value.
- Confectionery
- Chocolate-forward products with functional nutrition are blurring the line between candy, dessert, and supplements for consumers seeking indulgence with added purpose.
- Sports Nutrition
- Convenient high-protein formats outside traditional powders and drinks are diversifying sports nutrition for casual fitness consumers and everyday protein seekers.
