What is the trend of squeeze-and-pour solutions?

The development of squeeze-and-pour pancake mixes reveals the growing consumer demand for convenient and time-saving meal preparation methods that fit into fast-paced lifestyles.

What is the trend of functional food categories?

High-protein content in standard breakfast items signifies a shift toward functional foods that not only provide essential nutrients but also enhance everyday performance and health benefits.

What is the trend of flavor-infused plant-based products?

Introducing diverse flavors like Cinnamon Roll and Chocolate Chip into plant-based pancake mixes emphasizes the trend of enhancing taste experiences in the plant-based food sector.

What are the implications for the plant-based food innovation industry?

The evolving landscape of plant-based food innovation is marked by the integration of mung bean protein into diverse product categories like pancake mixes.

What are the implications for the convenience food market industry?

The rise of ready-to-pour, squeezable breakfast products aligns with shifts in the convenience food market to prioritize ease of use while maintaining nutritional value.

What are the implications for the protein-enrichment technologies industry?

Advancements in protein-enrichment technologies are enabling traditional breakfast foods to become vegan-friendly while still delivering high levels of protein and essential nutrients.

Squeezable Plant Protein Pancakes : just power jacks

Squeezable Plant Protein Pancakes Image 2

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JUST Power Jacks Boast 40 Grams of Protein Per Pouch

Laura McQuarrie — November 3, 2025 — Lifestyle

References: vegnews & bigboxvegan

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JUST, known for its plant-based egg alternative made with mung bean protein, launched JUST Power Jacks to share a convenient means of preparing plant-based pancakes at home. Designed to deliver "pancakes at the speed of cereal," Power Jacks can be found in squeezable pouches, containing 40 grams of protein per pouch.

The JUST Power Jacks are available in varieties like Original, as well as Cinnamon Roll, and Chocolate Chip flavors, and these ready-to-pour refrigerated mixes contain vegan-friendly ingredients like enriched wheat flour, baking powder, corn starch, canola oil, and a few other classic pancake inclusions, plus the mung bean protein that so many fans of the brand already know and love in different formats.

Trend Themes

Squeeze-and-pour Solutions — The development of squeeze-and-pour pancake mixes reveals the growing consumer demand for convenient and time-saving meal preparation methods that fit into fast-paced lifestyles.
Functional Food Categories — High-protein content in standard breakfast items signifies a shift toward functional foods that not only provide essential nutrients but also enhance everyday performance and health benefits.
Flavor-infused Plant-based Products — Introducing diverse flavors like Cinnamon Roll and Chocolate Chip into plant-based pancake mixes emphasizes the trend of enhancing taste experiences in the plant-based food sector.

Industry Implications

Plant-based Food Innovation — The evolving landscape of plant-based food innovation is marked by the integration of mung bean protein into diverse product categories like pancake mixes.
Convenience Food Market — The rise of ready-to-pour, squeezable breakfast products aligns with shifts in the convenience food market to prioritize ease of use while maintaining nutritional value.
Protein-enrichment Technologies — Advancements in protein-enrichment technologies are enabling traditional breakfast foods to become vegan-friendly while still delivering high levels of protein and essential nutrients.

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