Kimbap, also known as Korean seaweed rice rolls, inspired a new plant-based protein delivery business in Korea from UNLIMEAT. The operator of the largest plant-based meat-exclusive factory in Asia specializes in vegan products with a Korean twist and it is now introducing a new protein bomb kimbap delivery service called Rollicious.
Rollicious offers up seven different menu items made with UNLIMEAT products like char-grilled galbi, tuna and pulled pork, as well as JUST Egg. These protein-packed bites are wholly plant-based, offering a fresh and nutritious take on a regional staple that aligns with plant-based eaters' values.
This delivery service started out with a beta test in September and it's officially launching in October with a focus on the Gangnam and Seocho districts in Korea.
What Makes This Trend Stand Out
- Plant-based Protein Delivery
- UNLIMEAT's Rollicious introduces a new plant protein delivery service specializing in vegan kimbap rolls made with its own plant-based products.
- Regional Staple Reinvention
- Rollicious offers a fresh and nutritious take on the traditional Korean seaweed rice rolls, providing plant-based options that cater to vegan eaters.
- Localized Delivery Services
- Rollicious is focusing its delivery service in the Gangnam and Seocho districts in Korea, highlighting the potential for localized plant-based food delivery businesses.
Sectors Adopting This
- Food Delivery
- UNLIMEAT's Rollicious launch showcases the growth of plant-based protein delivery, expanding options for consumers seeking vegan food delivery choices.
- Plant-based Meat
- UNLIMEAT's Rollicious taps into the plant-based meat industry by offering kimbap rolls made with its own plant protein products.
- Korean Cuisine
- Rollicious revamps traditional Korean seaweed rice rolls, bringing a plant-based twist to a regional staple, opening opportunities for innovation in Korean cuisine.
