UNLIMEAT Launched Rollicious as a Plant Protein Delivery Business
Laura McQuarrie — October 10, 2023 — Lifestyle
References: vegconomist
Kimbap, also known as Korean seaweed rice rolls, inspired a new plant-based protein delivery business in Korea from UNLIMEAT. The operator of the largest plant-based meat-exclusive factory in Asia specializes in vegan products with a Korean twist and it is now introducing a new protein bomb kimbap delivery service called Rollicious.
Rollicious offers up seven different menu items made with UNLIMEAT products like char-grilled galbi, tuna and pulled pork, as well as JUST Egg. These protein-packed bites are wholly plant-based, offering a fresh and nutritious take on a regional staple that aligns with plant-based eaters' values.
This delivery service started out with a beta test in September and it's officially launching in October with a focus on the Gangnam and Seocho districts in Korea.
Rollicious offers up seven different menu items made with UNLIMEAT products like char-grilled galbi, tuna and pulled pork, as well as JUST Egg. These protein-packed bites are wholly plant-based, offering a fresh and nutritious take on a regional staple that aligns with plant-based eaters' values.
This delivery service started out with a beta test in September and it's officially launching in October with a focus on the Gangnam and Seocho districts in Korea.
Trend Themes
1. Plant-based Protein Delivery - UNLIMEAT's Rollicious introduces a new plant protein delivery service specializing in vegan kimbap rolls made with its own plant-based products.
2. Regional Staple Reinvention - Rollicious offers a fresh and nutritious take on the traditional Korean seaweed rice rolls, providing plant-based options that cater to vegan eaters.
3. Localized Delivery Services - Rollicious is focusing its delivery service in the Gangnam and Seocho districts in Korea, highlighting the potential for localized plant-based food delivery businesses.
Industry Implications
1. Food Delivery - UNLIMEAT's Rollicious launch showcases the growth of plant-based protein delivery, expanding options for consumers seeking vegan food delivery choices.
2. Plant-based Meat - UNLIMEAT's Rollicious taps into the plant-based meat industry by offering kimbap rolls made with its own plant protein products.
3. Korean Cuisine - Rollicious revamps traditional Korean seaweed rice rolls, bringing a plant-based twist to a regional staple, opening opportunities for innovation in Korean cuisine.
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