The Nutella Plant-Based spread has been launched by the brand in select European markets to provide consumers with a dairy-free way to incorporate the nutty, chocolatey product into their everyday lifestyle. The spread is crafted with the same taste and texture of the brand's original Nutella in mind, and features chickpeas and rice syrup in the recipe that replaces the milk. The final result is a sweet, nutty and chocolatey spread perfect for elevating any breakfast, snack or dessert.
Global President of Nutella at Ferrero Thomas Chatenier spoke on the Nutella Plant-Based spread saying, "For 60 years, millions of people around the world have begun their day enjoying breakfast with Nutella. We are excited to welcome even more people into the brand offering Nutella Plant-Based, the latest addition to the growing Nutella family. We developed this innovation to provide a delicious new choice that delivers the unmistakable Nutella experience in a plant-based version, replacing milk with vegetal ingredients, offering the same great taste, smooth texture, and excellent quality that the Nutella brand is known and loved for.”
Image Credit: Ferrero
What's Driving This Trend
- Plant-based Alternatives
- Utilizing chickpeas and rice syrup as substitutes in traditional recipes, companies are creating plant-based versions of beloved products.
- Dairy-free Innovations
- Brands are reformulating classic items to cater to the growing demand for dairy-free options, enhancing inclusivity in their product lines.
- Nut-based Spreads
- The surge in nut-based spreads made with alternative ingredients is captivating health-conscious consumers who seek nutritious, allergen-friendly products.
Who This Affects Most
- Food and Beverage
- Innovations in plant-based and dairy-free product formulations are revolutionizing traditional food offerings, appealing to a wider range of dietary preferences.
- Health and Wellness
- The focus on plant-based alternatives aligns with the increasing consumer demand for healthier, sustainable eating habits.
- Retail and Consumer Goods
- Companies are expanding their specialty product lines with dairy-free and plant-based options to meet evolving consumer tastes and dietary needs.
