Ferrero is appealing to vegetarian and vegan consumers by launching the new plant-based chocolate hazelnut spread, also known as Nutella. The new Nutella recipe closely resembles the original, with the key modification being the replacement of milk powder with an unconfirmed plant-based ingredient. The original Nutella will remain available alongside this new variant.
The plant-based Nutella is designed to cater to flexitarians and lactose-intolerant individuals. It is expected to achieve vegan certification, appealing to a broader audience seeking plant-based options. Despite these changes, it is important to note that the plant-based Nutella will continue to contain palm oil.
“At Ferrero, we are constantly exploring new categories and emerging food trends,” said the company in a statement. “Taking advantage of the innovative spirit and decades of experience of our global brands, we are now preparing to launch plant-based Nutella starting from autumn 2024.”
Image Credit: Ferrero
Why This Trend Is Growing
- Plant-based Confectionery
- The emergence of plant-based chocolate hazelnut spreads represents a shift towards vegan-friendly indulgence.
- Flexitarian Food Products
- Flexitarian-friendly options are expanding, providing choices for those reducing animal product consumption without full commitment.
- Dairy-free Alternatives
- The introduction of dairy-free hazelnut spreads highlights increased market demand for lactose-intolerant and milk-allergy products.
Industries Being Reshaped
- Food and Beverage
- The inclusion of plant-based versions of popular food items signifies a broader transformation within the food and beverage industry.
- Plant-based Food Sector
- Rapid growth in the plant-based food sector is fueled by consumer desire for sustainable and ethical eating options.
- Health and Wellness
- The health and wellness industry benefits from innovations like dairy-free spreads, catering to dietary-specific needs.
