22squared, an Atlanta-based ad agency has found a way to creatively re-purpose the damages left after Hurricane Irma, by introducing a series of inspiring billboards, which were created by piecing together remnants of other billboards, left behind in the storm.
In an effort to inspire optimism in communities affected by Irma, these billboards feature messages that read "We May Be Torn But We’re Still Together" and "Irma Left The Pieces, Let’s Put Them Back Together.” The messages of hope, which were crafted from broken billboards were put together in just five days, with the help of 22squared employees, who donated their time to complete the project.
In addition to offering inspiration, these billboards aim to promote IrmaGivesBack.org -- a website where volunteers can donate time and money to help those affected by the storm.
Why This Trend Is Growing
- Creative Billboard Repurposing
- Opportunity to find innovative ways to repurpose damaged billboards for uplifting and inspiring messages.
- Community-focused Advertising
- Chance to create advertising campaigns that empower and bring hope to communities in the aftermath of a natural disaster.
- Collaboration in Times of Crisis
- Potential for businesses and individuals to come together and pool resources to rebuild and support affected communities.
Industries Being Reshaped
- Advertising
- Opportunity for ad agencies to create impactful and purpose-driven campaigns that inspire and make a positive difference.
- Non-profit and Philanthropy
- Potential for non-profit organizations to leverage creative initiatives and partnerships to engage volunteers and donors.
- Construction and Remodeling
- Opportunity for construction companies to utilize their skills and resources for rebuilding efforts in disaster-stricken areas.
