For World Suicide Prevention Month, which takes place in September, Dr. Brandt Skincare created the #SayILoveYou campaign.
The purpose of the campaign is to raise awareness to how depression and suicide continues to affect people, and to provide funds to help those in need access resources. In order to take part in the campaign, all consumers need to do is purchase Dr. Brandt's three step skincare kit, which comes with a temporary heart tattoo. To have an additional $1 donated to depression and suicide prevention causes, consumers can share a post of themselves with the tattoo on the inside of their wrist on social media, accompanied with the #SayILoveYou hashtag.
The funds raised from the kits and these posts will go towards the Trevor Project and FISP.
Dr. Brandt's #SayILoveYou Initiative Aims to Raise Awareness
Riley von Niessen — October 4, 2017 — Social Good
References: drbrandtskincare & hellogiggles