For Mental Health Awareness Month, Saks is helping people to support mental well-being with a multifaceted campaign and also raising funds for the Saks Fifth Avenue Foundation. Part of the campaign includes the introduction of positive affirmation decals that focus on inspirational mental health tips. As they look in the mirror, people will be offered reminders such as: Start Anywhere, Kindness Matters and Trust Yourself. 100% of the proceeds from each $5 decal set will go towards the Saks Fifth Avenue Foundation.
Saks' efforts for Mental Health Awareness Month in May also includes exclusive digital content and a partnership with holistic psychologist and intergenerational trauma expert Dr. Mariel Buqué, a special window installation at the Saks Fifth Avenue Flagship in New York City, plus events and experiences for Saks employees.
What Makes This Trend Stand Out
- Positive Affirmation Decals
- The use of positive affirmation decals for mental well-being can be applied in various industries such as mental health, beauty, and fashion.
- Mental Health Awareness Campaigns
- Mental Health Awareness Campaigns can inspire innovation in workplace policies and healthcare related industries.
- Holistic Approaches
- The growing interest in holistic approaches to mental health can lead to innovations in wellness and self-care industries.
Sectors Adopting This
- Mental Health
- The mental health industry can take advantage of the growing awareness of mental well-being and the need for novel products and solutions.
- Beauty
- The beauty industry can incorporate the use of positive affirmation decals in their messaging and products to support mental well-being.
- Fashion
- The fashion industry can participate in mental health awareness campaigns and incorporate messages of self-care and mental well-being in their advertising and designs.
