During this year's mental health awareness month, Scent & Fire is donating portions of its candle proceeds from its Safe Space Candle sales to the Gem City Selfie Museum. Founded by NaAsiaha Simon, the Museum is on a mission to promote color therapy and phototherapy for social and mental wellness.
Scent & Fire's donation promotion began on May 1st and will proceed until May 31st. The Safe Space Candle boasts a balanced fusion of white tea, thyme, jasmine, and bergamot. It also comes with the Safe Space Scent + Sounds edition playlist, available on Apple Music. Each candle burns for up to 50 hours and is made with GMO-free U.S.-grown soy wax with a 100% unbleached and lead-free cotton wick.
Image Credit: Scent & Fire
Why This Trend Is Growing
- Mental Health Candle Campaigns
- Socially-conscious brands can partner with mental health organizations to promote mental wellness through innovative products.
- Color Therapy and Phototherapy
- Innovative companies can develop products and services incorporating color and light therapy to promote mental wellness and self-care.
- Safe Space Scent + Sounds Edition Playlist
- Companies can combine sensory experiences with soundscapes to create innovative products that promote mental wellbeing and relaxation.
Industries Being Reshaped
- Candle Industry
- Candle companies can partner with mental health organizations to offer unique products that promote relaxation, meditation, and self-care.
- Mental Health Industry
- Mental health organizations can work with brands to raise awareness and promote self-care through innovative products and campaigns.
- Music Streaming Industry
- Streaming companies can partner with wellness brands to offer curated playlists that promote relaxation and meditation as part of a holistic approach to wellbeing.
