Better-For-You Soy Candles

Canadian Self-care Brand Moonday Offers a Range of Relaxing Candles

Moonday is a Canadian self-care brand featuring a delicious array of all-natural soy-wax candles. It boasts that it uses only 100% vegan and natural ingredients and phthalate-free fragrances and essential oils to provide the "ultimate clean and relaxing experience." All of the Moonday candles are handcrafted and hand-poured in Montreal by a small, dedicated team.

In anticipation of spring, Moonday recently launched Spring Bloom – a collection of three candles that will "invite Spring into your home." The collection features new scents including Give me a Break, But first Laundry, and Almost Summer. Alongside the new offerings, Moonday also features its signature scent called 'Good Morning.' The candle boasts a sweet blend of lemon, lime, and berry that evokes the nostalgic childhood.

The entire Moonday collection is available to shop online.

Image Credit: Moonday

Clean Ingredient Candles
The trend towards clean ingredients is an opportunity for companies to offer eco-friendly and health-conscious candle options.
Handmade Candles
The trend towards handmade products is an opportunity for small businesses and artisans to offer unique and personalized candle options.
Seasonal Candle Collections
The trend towards seasonal collections is an opportunity for companies to offer limited edition scents and capitalize on changing consumer preferences throughout the year.

Industries Being Reshaped

Home Decor
Home decor companies can incorporate clean ingredient and handmade candle options into their product offerings.
Eco-friendly Products
Eco-friendly brands can capitalize on the trend towards clean ingredient candles and offer sustainable and eco-conscious options.
Small Business
Small businesses and artisans can offer handmade and unique candle options that cater to the growing trend towards personalized and customizable products.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 59%
Freshness 12%