Subway has declared Friday, November 3rd as World Sandwich Day, and will be offering consumers a deal on its products, as well as donating proceeds to charity.
For visitors to Subway stores, the Subway brand is offering a "buy a sandwich and a drink, and you'll get a free sandwich of equal or lesser value" deal. In addition, the brand is going to use its self-declared World Sandwich Day as a way to fight hunger around the world, as it will donate proceeds for every sandwich purchased to hunger-relief charities in more than 70 countries around the globe.
This charitable initiative serves to effectively market the Subway brand, while simultaneously improving the brand's image from a consumer perspective.
Charitable Sandwich Initiatives
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