Subway is Declaring a World Sandwich Day for Charitable Reasons

 - Oct 20, 2017
References: thrillist & newswire
Subway has declared Friday, November 3rd as World Sandwich Day, and will be offering consumers a deal on its products, as well as donating proceeds to charity.

For visitors to Subway stores, the Subway brand is offering a "buy a sandwich and a drink, and you'll get a free sandwich of equal or lesser value" deal. In addition, the brand is going to use its self-declared World Sandwich Day as a way to fight hunger around the world, as it will donate proceeds for every sandwich purchased to hunger-relief charities in more than 70 countries around the globe.

This charitable initiative serves to effectively market the Subway brand, while simultaneously improving the brand's image from a consumer perspective.