It's not uncommon for beauty brands to take a charitable or socially conscious approach to marketing, however, NYX's Luv Out Loud campaign, offers its fans an opportunity to be charitable, expressive and creative.
To promote its new soft matte lipsticks, NYX launched a social media campaign, which challenged participants to upload a one minute video that gave a shout-out to a special charity, while describing ways in which one "Luvs Out Loud." After selecting the winning video, NYX would donate $10,000 to the stated charity, on the winner's behalf.
Both creative and charitable, this campaign serves as an extension of the brand's new 'Luv Out Loud' lipstick line, which names each dynamic hue after inspiring personality traits, that include, confident, fearless, brave or brilliant.
Video-Based Lipstick Campaigns
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